Hello, I am Mengxu
I make sense
of the messy
I’m a product designer with six years of experience across enterprise platforms and consumer services. Most recently at Loblaw Digital, I led design and research for tools that help teams personalise customer experiences and manage advertising campaigns.
Based in London, open to product design roles.
Selected work
At Loblaw Digital, the digital arm of Canada’s largest retailer, I worked on personalisation and advertising platforms spanning grocery, pharmacy, beauty and fashion.
01
Bringing personalisation into one platform
Loblaw’s brands had built personalisation separately across grocery, beauty, fashion and loyalty, creating disconnected experiences and duplicated effort. As the sole designer, I led design and research for a shared enterprise platform, taking it from inception to its first launch.
First launch: +1.2% customer spend versus control.
Product definition
Systems thinking
Stakeholder alignment
01
Bringing personalisation into one platform
Loblaw’s brands had built personalisation separately across grocery, beauty, fashion and loyalty, creating disconnected experiences and duplicated effort. As the sole designer, I led design and research for a shared enterprise platform, taking it from inception to its first launch.
First launch: +1.2% customer spend versus control.
Product definition
Systems thinking
Stakeholder alignment
02
Building a retail media platform
Loblaw was building a platform for brands to plan and run advertising campaigns across its websites and apps. With shifting requirements and an unclear direction, I led research to identify the most important user needs, then designed workflows around those priorities.
Coming soon
Adopted across 20+ organisations, 400+ campaigns.
User research
Complex workflows
Enterprise UX
02
Building a retail media platform
Loblaw was building a platform for brands to plan and run advertising campaigns across its websites and apps. With shifting requirements and an unclear direction, I led research to identify the most important user needs, then designed workflows around those priorities.
Coming soon
Adopted across 20+ organisations, 400+ campaigns.
User research
Complex workflows
Enterprise UX
03
Simplifying online insurance quotes
A national insurer’s online quote journey had to accommodate provincial regulations, underwriting rules and interdependent questions. I led research and design to simplify the journey while working within those constraints.
Coming soon
Quote completion increased by 6%.
Journey simplification
Funnel analytics
Regulated design
03
Simplifying online insurance quotes
A national insurer’s online quote journey had to accommodate provincial regulations, underwriting rules and interdependent questions. I led research and design to simplify the journey while working within those constraints.
Coming soon
Quote completion increased by 6%.
Journey simplification
Funnel analytics
Regulated design
Loblaw Digital
Senior Product Designer
2024 - 2025
Sole designer on a new personalisation platform, partnering with eight engineers, two product managers and more than 20 stakeholders from inception to first launch.
Senior Product Designer
2024 - 2025
Sole designer on a new personalisation platform, partnering with eight engineers, two product managers and more than 20 stakeholders from inception to first launch.
Senior Product Designer
2022 - 2024
Led research and design for the platform brands use to plan and manage advertising campaigns across the retailer’s websites and apps.
Senior Product Designer
2022 - 2024
Led research and design for the platform brands use to plan and manage advertising campaigns across the retailer’s websites and apps.
Deloitte Digital
Senior Product Designer
2021 - 2022
Led research and design for a national insurer’s online auto quote journey, working within provincial regulatory requirements.
Senior Product Designer
2021 - 2022
Led research and design for a national insurer’s online auto quote journey, working within provincial regulatory requirements.
Product Designer
2019 - 2021
Worked across finance, logistics, loyalty and e-commerce, designing four features end to end and contributing to two product launches.
Product Designer
2019 - 2021
Worked across finance, logistics, loyalty and e-commerce, designing four features end to end and contributing to two product launches.
My experience
My experience
My
experience
Let's talk.
Let's talk.
I’m based in London and looking for my next product design role. If my work feels relevant to your team, I’d love to hear from you.
I’m based in London and looking for my next product design role. If my work feels relevant to your team, I’d love to hear from you.